AI Innovation Studio
While True Lab builds and scales AI-powered products for the future of work.
We operate through two complementary models: developing our own products that solve workplace challenges, and partnering with businesses to build custom automation solutions.
Whether it's recruitment tech, workflow automation, or document processing, we focus on making work more efficient and intelligent.
Our Approach
IDEATE
MARKET-FIRST THINKING
Start from market pain, not tech hype. Validate ideas through MVP testing. Identify scalable, defensible moats.
BUILD
RAPID PRODUCT DEVELOPMENT
From MVP to market fit in months, not years. Agile development with experienced teams and user-centric design.
SCALE
GROWTH & OPERATIONS
Build distribution, revenue, and ops infrastructure to take products from launch to scale.
Our Work
Aivident
The Problem
Traditional hiring is painfully slow, heavily manual, and riddled with unconscious bias. Companies waste weeks screening resumes while great candidates slip through the cracks.
Our Vision
Eliminate bias and make hiring more equitable through AI-powered matching. We're building a future where every candidate gets a fair shot based on skills and potential, not demographics.
Nomomeet
The Problem
Valuable insights discussed in meetings get lost in recordings and transcripts. Teams can't extract decisions, action items, or learnings from hours of meeting data.
Our Vision
Build the intelligence layer for workplace collaboration. Turn meeting conversations into structured knowledge that drives better decisions and reveals how teams actually work together.
Autoditerima
The Problem
Job seekers apply blindly without knowing why they're rejected. Resumes don't match what employers want, and generic advice doesn't help individuals improve their specific situations.
Our Vision
Make job hunting data-driven, not guesswork. Use AI to show exactly what to improve, which skills to develop, and how to present yourself to land your target roles.
Development Partnerships
Product strategy, quick prototyping, and scalable engineering
Dearpetz
Challenge
Pet owners struggle to track vaccination schedules and care routines. Without reminders and centralized records, pets miss critical health milestones.
Solution
Built a complete mobile app with smart vaccination tracking, automated care reminders, and cloud backend infrastructure from the ground up.
Results
Pet owners now track health consistently. The platform has transformed sporadic pet care into a proactive, data-driven routine.
Tapdine
Challenge
Restaurant discovery feels overwhelming and impersonal. Too many options with no easy way to save favorites or get trusted friend recommendations.
Solution
Created a mobile-first discovery experience that makes saving and sharing dining spots effortless. Social connections drive recommendations, not algorithms.
Results
Built a scalable foundation for growth. The platform is live in Indonesia with architecture ready to handle expansion and new features.
Why AI Products, Why Now
REAL PROBLEMS
We build what people pay for, not what sounds novel
DEFENSIBLE MOATS
Data, distribution, or network effects, not just models
PRAGMATIC AI
Results > hype. Performance > bells and whistles
EXCEPTIONAL TEAMS
Builders over talkers. Execution matters
Ways to Work With Us
Security Built In
From infrastructure to product design, we take data privacy and responsible AI development seriously.